Whoever was in charge of this campaign should run and hide. I hope there is some sort of backlash, but I doubt there will be. And shame on the studio musicians who "created" the music for it. Here is the original. You only have to listen to the first 30 seconds to get the idea.
And here is the regurgitated nonsense that Michelin put out.
It gets worse if you read the fine print the tires save a whopping 109 gallons of fuel over 55,000 miles. Proper tire inflation aside, for example IF your car gets 30 mpg, then you will be using roughly 1,830 gallons of gasoline instead of 1,942 gallons. So let's say you take 5 years to put 55,000 miles on your car and spread that 109 gallons X 30 mpg so the tires take you 3,270 miles farther than "regular" tires. Divide that by the 1,825 days that occur in 5 years and you're talking approximately 1.8 miles per day. That's the equivalent of riding a bike for 10 minutes a day at 10 mph. A hollow ad for a hollow technology. Sorry Dennis.
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